We Are the World (Cup): A Personal History of the World's Greatest Sporting Event Gear tree stock vector. Illustration of fashion, power 11130016. From the #1 New York Times bestselling author of REBORN IN THE USA and founder of MEN IN BLAZERS empire, the most successful soccer focused media platform in North America. Roger Bennett, comes a joyous, heartfelt celebration of the World Cup, and what it means to come together from around the globe every four years to celebrate our favorite sport. A series of interconnected essays that chart the expansion and evolution of the game as a cultural institution from the 1970s to today. From the #1 New York Times bestselling author of REBORN IN THE USA and founder of MEN IN BLAZERS empire, the most successful soccer focused media platform in North America. Roger Bennett, comes a joyous, heartfelt celebration of the World Cup, and what it means to come together from around the globe every four years to celebrate our favorite sport. A series of interconnected essays that chart the expansion and evolution of the game as a cultural institution from the 1970s to today. Roger Bennett loves soccer. And, as founder of MEN IN BLAZERS, the largest independent soccer focused media company in North America, he knows a thing or two about it. Tapping into the passion of millions of fans the world over, Bennett built his business on the foundation of love of the game, parlaying that love into one of the loudest voices in a multi billion dollar industry. Having recounted his love of the U. S. and immigration journey in his New York Times bestselling REBORN IN THE USA, Bennett turns his eye toward the biggest event in sports: The World Cup. Using the tournament event as a marker of time in his life, the world and culture at large, Bennett offers a wonderful romp through the recent history of the World Cup and what was happening in the landscape of pop culture, politics, and more, examining the power of the worlds biggest sporting event as we come together from across the globe every four years to celebrate. As the reigning face of the World Cup in America and champion of soccer at large, Rogers global perspective on what the rest of the world calls football is a celebration of our global culture as it centers around screens and stadiums every four years, as well as a passionate plea to Americans to learn to embrace the sport that the rest of the world considers king. Thoughtful, introspective, and jubilant, Bennetts writing is an infectious paean to the love of the game.