Hello My Name Is Awesome: How To Create Brand Names That StickEvery year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone even noncreative types can create memorable and buzz worthy brand names. No degree in linguistics required. The heart of the book is Watkins s proven